What is the deal with the Pineapple?

Legend has it that the sea captains of New England traded among the Caribbean Islands, returning to the colonies bearing their heavy cargoes of spices, rum, and a selection of fruits, which sometimes included pineapples. According to the legend, the captain would drop anchor in the harbor and see to his cargo and crew. Once his work was done, he would head home, stopping outside his house to spear a pineapple on a fence post. This would let his friends know of his safe return from sea. The pineapple was an invitation for them to visit, share his food and drink, and listen to tales of his voyage.

It’s with this legend in mind that we chose the pineapple as our company logo. We have traveled around the world making friends and forging long lasting relationships with our manufacturers and suppliers. The pineapple is a symbol to extend a warm welcome for you to join us in building a network of friends and business partners to trade with around the world.